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July 24, 2017
Market segmentation is certainly not a precise science. Majority of marketers get as far as “first-time users” or “regular users” when it comes to narrowing down their segments. These segments, however, are exceedingly broad and hold the potential for multiple subsets such as first-time users who are devoted to classical music versus those who are sports fanatics; and regular users who spend their weekends with the Xbox as opposed to those who are bringing up families and attending their kids’ baseball games.read more
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